When Comcast launched its new ad campaign, wherein they attempted to convert their corporate name into an adjective, the first ad I saw was a takeoff on the old game show "$25,000 Pyramid." In case you don't recall, in $25,000 Pyramid, contestants work with a celebrity as a 2-person team. One is facing a pyramid-shaped board. One by one, from bottom to top, the cards reveal a word or phrase. The team member facing the board would give clues for their teammate guess. If you got them all right you won $25,000, presumably stacked in the shape of a pyramid. (Wouldn't a check have been easier? I guess "The $25,000 Check" doesn't have much of a ring to it.)Why don't game shows have awesome answers like this anymore? More proof that the 70s were a Magical Time.
So the Comcast ad went like this:
Clue-giver: "Butterflies...Santa Claus...freshly baked cookies..."
Clue-receiver: "Things that are Comcastic!" dingdingdingding!!!!
So the message was: Comcastic is a synonym of awesome.
Except this has not been my experience at all.
I appreciate some of the things Comcast does for me. Like bringing me broadband access - I appreciate that. Or the best reality show on television, Deadliest Catch
. Thanks, Comcast.
My real issue is with the digital video recorder. My question to you, Comcast: if Comcast is so awesome that its very name is synonymous with awesomeness, why is the Comcast DVR such a piece of crap?But Ish! The DVR is chock-full of features that make it awesome! Did I say awesome? I mean Comcastic!
I hear you, italicized rhetorical device, but I'm not buying it. Here's how the "features" work on my
Hit fast forward once- fast forwards for about three seconds and then freezes. Hit it again - nothing. Hit it a third time - it races forward 2 minutes past the commercials you were skipping, and right into the middle of the next scene, spoiling the suspenseful conclusion of whatever you were watching. Bonus: if you are in the last ten minutes of the program, automatically deletes the program.Rewind.
Hit rewind once- rewinds ten seconds and then freezes. Hit it again - nothing. Hit it a third time - it rewinds so fast you actually get younger, the show you were watching doesn't exist yet, and your younger siblings start to fade out of old family photos. ("We've got to get back to the DeLorean, Marty!"
)Record Season Pass.
I'm told that this is the feature that allows me to record every episode of a favorite show. But I must have missed the secret setting that says "record every episode of "Family Guy," as long as it's one of the same six episodes from 1999. Whatever you do, do not record any of the newer episodes."Memory full - 100%.
This is the message you get when you've used about 60% of the recording space. You delete one of the episodes of Family Guy from 1999, and suddenly, voila, you're only using 20% of the recording capacity. (It's okay, the DVR will record that Family Guy episode four more times tomorrow.)Stop.
Has no features.
I think "Comcastic" should more properly be defined as follows:
Com-cas-tic adj. Characterized by the absence of awesomeness; the exact opposite of awesome. Ex. "The bubonic plague's symptoms were comcastic."
I want to spread my definition - because I believe that, in the words of Mahatma Gandhi, you have to be the change you want to see in the world. (Yes, I'm still talking about cable TV.)
So allow me to demonstrate the new, proper usage of "Comcastic:"
Me: Did you see that accident on the freeway last night?
You: Why, no, I didn't! Why don't you describe it for me.
Me: Oh it was bad, awful. Blocked all four lanes. The traffic was Comcastic!
Me: So then I dropped the cinder clock on my bare foot. The pain was Comcastic.
You: (Nod sympathetically.)
Me (yelling at DVR, frantically stabbing at stop button): STOP! Stop fast forwarding, stop- NO! DON'T delete! DON'T delete! You Comcastic piece of crap!
I don't know if my one lone, cranky voice can make a difference. But maybe, if we all work together, we can. (Still talking about cable TV.)